A constant commitment to excellence has led to the creation of this luxury brand. Grand Seiko is a Japanese brand in an industry dominated by Swiss and German competitors. Compared to other brands, it is considered “young” starting in the 1960s as it evolved and has been around ever since. The main idea underpinning designers and engineers was that Grand Seiko should be a “perfect” watch that is durable. and standards of precision and beauty that win the hearts of people around the world

Throughout the 1960s, the brand expanded its watch collection. They launch new collections and calibers quickly, not to mention. It also won numerous awards along the way. In 1968, its movement won the overall award for best mechanical watch at the Geneva Observatory competition. Then, in 1988, the first Grand Seiko quartz watch was launched. which exceeded the performance standards at that time Interestingly, all of their quartz crystals are grown in their own factories. This gives them the power to select only parts that can withstand extreme temperature, humidity and shock testing. In the mid-1990s, Grand Seiko worked tirelessly to improve its mechanical watches with a new model featuring the 9S movement. Meanwhile, the brand's much-anticipated Spring Drive movement was introduced in 1999 after nearly 20 years. and 600 prototypes, a testament to the brand's commitment and commitment to its goal of producing timepieces that “Most suitable”