Urwerk is the brainchild of Felix Baumgartner and Martin Frei. The two men first met at a party in 1995, where they quickly realized that they shared a passion for timekeeping. One thing led to another, and the duo ended up founding their business only two years later. Their goal was to express their unique vision of time. The company's name, "Urwerk," combines the ancient Sumerian city of "Ur," where people were already using sundials to tell the time some 6,000 years ago, and the German word "Werk," which means "factory," "achievement," "handiwork," "creation," and "mechanism."