There's no mistaking the connection between Porsche Design watches and the high-performance sports cars the German automaker puts on the road. This is hardly surprising given that company founder Ferdinand Alexander Porsche was also behind the design of the famous Porsche 911. Since the first Chronograph 1 launched in 1972, product developers at the brand's Austrian design studio have been inspired. From the dashboard of these sports cars
However, Porsche's connection to watches and motorsport goes beyond the surface. Materials such as titanium are used in the driver's seat of Porsche's design catalogue, and innovative technology such as the integrated rocker switch seen in the Monobloc Actuator Chronograph also proves that these products share similar DNA.
Industrial designer Ferdinand Alexander Porsche founded Porsche Design in Stuttgart. Germany in 1972, although he was fascinated with watches But he is perhaps best known for his work in the sports car industry, with the Porsche 911 being one of his most famous creations. The first product that Porsche Design brought to market was the Chronograph 1, which was commissioned by Porsche AG as a gift for a long-time employee.
The design of the Chronograph 1 was inspired by the dashboards of Porsche sports cars. Interestingly, it was the first coated-back watch to be commercially available. This is a fact that has made the watch catch the eye as a connoisseur's watch.
In 1978 Porsche Design began working with IWC, a partnership that would last for 20 years. The collaboration was a huge success. It featured the introduction of the compass watch in 1978 and the first chronograph with a titanium case and bracelet in 1980.