Hublot is a new watch brand compared to some of the other luxury names. Founded in 1980 by Carlo Crocco in Nyon, Switzerland, the innovative brand is recognized for its distinct designs, unusual material combinations, and impeccable craftsmanship. During the same year Crocco released his first watches under the Hublot brand, it was declared to be the “watch of European Royalty,” which was an accomplishment that few others could match. Crocco had a mission with the founding of Hublot – to make a mark outside of his family’s well-known watch company, Binda. He eventually found his unique style by creating material synergies with a fusion of elements that were considered “unconventional” in the watchmaking industry during that time. The most unique element used, the natural rubber strap, is now ubiquitous for sports watches, but it’s popularity only emerged after Hublot’s pioneering usage. Interestingly, Hublot released the first ever gold watch on a rubber strap — the same piece also debuted the brand’s iconic bezel and screws which were inspired by a ship’s porthole.