นาฬิกา Maurice Lacroix
์แบรนด์นาฬิกา maurice lacroix
Maurice Lacroix was founded as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an older company with roots in the silk trade. Since 1946, Desco has also been a representative for luxury watches including Audemars Piguet, Heuer, Eterna, and Jaeger-LeCoultre. Over the years, Desco became more interested in the watch business, and in 1961 Desco acquired an assembly facility named Tiara in Saignelégier, in the Swiss Canton of Jura. There it produced private label watches for third parties. In 1975, Desco started marketing watches under the brand name Maurice Lacroix. There was a member the board of Desco von Schulthess, parent & founding company of Maurice Lacroix, who was named Mr. Lacroix.
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Maurice Lacroix Watches

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Masterpiece

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Pontos

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Les Classiques

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Fiaba

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History Before 1980

Maurice Lacroix was founded in Sainelegier, on the Jura plateau, as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is a historic company with roots in the silk trade. 1946 Desco also represents luxury watches such as Audemars Piguet, Heuer, Eterna and Jaeger-LeCoultre. Over the years, Desco became more interested in the watch business, and in 1961 Desco purchased the Tiara assembly plant in Saignelégier, in the Swiss canton of Jura, where it produced private label watches for third parties. In 1975, Desco It began marketing watches under the brand name Maurice Lacroix. A member of the board of directors of Desco von Schulthess, the parent company of Maurice Lacroix, was named Mr. Lacroix. From 1975 to the early 1980s the company expanded significantly. Important in Europe

After 1980

By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. In 1989 Maurice Lacroix acquired the casemaker Queloz S.A., also based in Saignelégier. This ability to produce watch cases in-house makes Maurice Lacroix unusual compared to other luxury watch companies.

During the 1990s, Maurice Lacroix experienced a "rocket-like ascent" with the launch of their high end "Les Mécaniques" line, later renamed the "Masterpiece" line. During this time, the company elevated itself to the high ranks of Swiss watch manufactures, by both maintaining traditional 'Swiss watch-making art' and by creating their own movements for its Masterpiece Collection. During the 1990s, it penetrated several Asian markets and, in 1995, it expanded in the United States.

As of 2010, Maurice Lacroix, has a total of approximately 220 employees worldwide, and is represented in around 4,000 shops in more than 60 countries all over the world. By 2011, the Swiss holding company Diethelm Keller & SiberHegner owns the majority shares of the company.

นาฬิกา maurice lacroix
นาฬิกา maurice lacroix
นาฬิกา maurice lacroix
นาฬิกา maurice lacroix

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